Bloomsitters is a fake company that takes care of your plants while you are away on Vacation or if you just need help with the garden. They take care of both indoor and outdoor plants. Bloomsitters is a DNA brand identity that was meant to be a combination of the old and new. They are a company that is there to provide for both younger and older individuals with different needs. So the logo itself uses a combination of old traditional polish flower design and the newer line design favoured by the younger generation.
The design was meant to be taken apart and used in different instances for different needs. So the company may find they need something a little more simple for web based pieces compared to print.